How to Buy Designer Sunglasses Wholesale
There is money to be made in retail designer sunglasses. The U.S. market alone is worth billions annually. The keys to making money are finding a good wholesaler and figuring out how to target your chosen market.
The market aspects are probably easier given that sunglasses are so ubiquitous. For that reason, this post will focus on buying sunglasses wholesale. Making a go of it in the retail business starts with developing relationships with good wholesalers.
1. Definition of a Wholesaler
If you are new to the retail game, you might not even know what a wholesaler is. A wholesaler is a company that purchases the product directly from manufacturers, or their designated distributors and sells it to retailers. Salt Lake City’s Olympic Eyewear is a wholesaler of sunglasses.
Olympic manufactures some of its own brands. But they also import and distribute other brands. Their role as a wholesaler allows them to buy products at rock-bottom prices. They turn around and sell those products to retailers like you. Their prices are considered wholesale prices.
2. High-Quality Products
So, where do you start in your quest to buy designer sunglasses wholesale? You start by looking for quality. Brand names matter in this business, but quality matters more. An easy way to investigate quality without spending a fortune is to go online and check the brands a particular wholesaler sells. Then check out some local brick-and-mortar retailers to see if they carry them.
If they do, you can check the quality in a person. Just go look for yourself. Pick the sunglasses up. Feel them in your hands and put them on your face. In the event there are no brick-and-mortar establishments selling your chosen brands, you can always place a small order with the cheapest wholesaler you can find and have the product shipped to your location.
3. Reasonable Pricing
You are undoubtedly going to find a number of wholesalers who all carry the same brands. So the next line of delineation between them is the price. You shouldn’t expect wholesalers to offer prices so low that they can’t make money. But by the same token, you have to make money as well.
In the retail world, the margin is everything. Margin is measured as a percentage of a product’s total sale price that counts as profit. If you sell something for $100 at a 40% margin, that means $40 of the item’s sale price is profit. The remaining $60 covers all of your expenses.
You ultimately have to set your own margin. Then your task is to find wholesalers whose prices are low enough to allow you to make that margin. Of course, you also need to have a good idea of what you can sell the sunglasses for along with approximately how much it will cost to run your business.
4. Shipping Costs and Practices
Do not forget to consider how wholesalers handle shipping. You are going to need to know shipping charges, for starters. You are also going to want to know which shippers your chosen wholesalers prefer to use. If you’re interested in dropshipping, be sure to get those details as well.
Wrapping it all up is customer service. In your quest to buy designer sunglasses wholesale, you ideally want wholesalers willing to treat you as well as you intend to treat your customers. Does a particular wholesaler answer the phone? Do they reply to your emails promptly? Are they willing to answer your questions?
Being in the retail sunglasses industry means working with wholesalers. Once you learn the finer details of buying sunglasses wholesale, you will be on your way to building a successful business.