The full form of SEO is search engine optimization. SEO for a website is done for better ranking in search engine results. As we know, people will depend on search engine for searching their topics. Some of the popular search engines are Google, Bing and Yahoo. SEO is done for improving ranking positions in these three Search Engines.
Keyword Phrases

Ranking in the search engines is centred on keyword phrases. A keyword phrase is that anything we search in the search box of Search engines. If someone enters a word or phrase in the search box, the search engine will show a list of results based on that keyword phrase. For example, if somebody looking for ticket for a movie in cinemax theatre, they will search ‘movie ticket cinemax’ into the search field. The search engine will display a list of relevant results chosen based on a list of exact standards.

Webmasters target relevant keyword phrases and are chosen based on significance to what the website recommends in addition to the level of competition they will face from competitors. The idea is to catch a significant keyword phrase that has little to enough competition. This will reduce the expenditure and is necessary to secure a high ranking.
On-Page Optimization

On-page Optimization includes the arranging of content on a website to make it attractive. Some of the On page techniques are creating Title and meta tags. Meta Tags incudes, Meta Description and Meta Keywords. Both are placed inside the header tags. Also try to maintain quality in content and the key phrase is included within the content. Try to add low size alt images, since higher size of alt image will affect the loading speed of website. Webmasters follow exact but constantly varying strategies to optimize their web pages for SEO purposes.

Off-Page Optimization

Off-page Optimization involves link building. Link building means creating more and more backlinks from other websites. These links are seen by the search engines as votes to your site. The more backlink you created will be more votes to your sites. So the priority will rise and your site will get visibility in the top positions of search engines. Also the quality of these websites is important as it plays an important role in their efficiency. If the link is created in a high quality website, the link is worth. As 100 links from low page rank websites is equal to a single link from high page rank website. Page-rank is calculated by the quantity and quality of links coming to a page.

Link Diversity

It is necessary to build backlinks, but creating links should be done naturally. You must have backlinks from numerous websites, social media profiles, and social bookmarking sites. The more link diversity you have, you would get more natural links, better your site will seem in the eyes of search engines. Building backlinks on many platforms slowly and progressively has continuously been seen as the safest and smoothest method to receiving a site to rank.

What makes SEO tricky is that the guidelines are constantly changing. Search engines are repeatedly updating their search algorithms, so website owners have to stay on top of these changes and make changes to the SEO methods they are using.

The Author of this article, Arun Mohan is writing articles for Swap Dial and Agrraj Consultancy Services