Whether you are an entrepreneur, Digital Marketing Expert or a Freelancer, your significant role is to promoting and brand your website online is to have:

– It crawled and then,
– Listed by search engines in their search results.

The higher the positions at the search engine means you will get, the more clicks along with traffic you will have for sure.
The overall process to have good rankings in organic searches or search engine results positioning is the so-called SEO – “search engine optimization” which begin by having your site firstly:

-indexed by search engines and,
– Then goes through optimizing your content for search engines
– Last but not least building valuable links to it.

The Search engine optimization (SEO) is very detailed process that involves designing, writing, and coding a website’s presence in a manner that can help to get better both the quantity and quality of visitor’s traffic to any website only by using search engines. These used to be “free,” “organic,” or “natural” rankings on search engines through effective SEO tips & techniques. It is necessary that all Websites which have top rankings (i.e. presented higher in the search results engine positioning) are recognized to a larger number of traffic Worldwide or location-wise. The number one search engine Google has the most dynamically changing algorithm to think for search engine optimization so often when we talk about SEO process and techniques.

The major search engines include:

– Google,
– Bing,
– YouTube as Video content Search Engine,
– AOL,
– Yahoo,
– Duck Duck
– Go,
– Ask
– Jeeves
And other country-specific ones (e.g. Baidu in China).

The all Search engines basically have four tasks to do

1- Crawling,
2- Building an index,
3- Calculating relevancy and rankings, and
4- Serving results.

Firstly the search engines crawl your website and, for each page, index all of the text they can select, as well as can judge page’s relation to other pages. The Search engine’s index all of this information so that they can run search queries from all users (people who are searching on search engines) efficiently.

All Search engines operates through secret algorithms with them in order to determine the key value just to place on such elements as both inbound and outbound links, density of keywords along with the placement of words within the site structure, all of which may affect the SEO ranking of your site.

When you start, you should have the key steps for Planning –

• who can be my target audience?
• Do I have the resources and knowledge-based in-house Or I need hire a search engine optimization company?
• Who are my competitor’s online sites?
• Who are associates to assist influence my search engine optimization results?
• What is the time I can allocate to optimizing my website initially and going forward for paid marketing?
Then start the next phase to implement the SEO trends to stay ahead in the competition:
• Content Marketing: Content from social media such as Facebook, Twitter and LinkedIn will gain more importance on the SERPs.
• Modern Marketing through Videos: Visualization & videos are a great way of keeping audience engaged and entertained.
• Mobile Optimization is a must thing: You need to take care that users use all sorts of devices such as tablets, smartphones, laptops, phone watches to browse websites.
• Voice Functioning is like Gold: Enabling voice search on website simply makes convenient and safer process for users, especially when someone is driving or multi-tasking.
• Local SEO –Target local audiences
• Mobile Apps Craze- Explore Mobile app world.